The health terrain from the point of view of Jeff Hyman, CEO Retrofit, is a landscape filled with data and devices - many you already are familiar with. The difference is what he does with them. Enthralled with the quantified self movement, Jeff's vision is to manage weight and health, "using coaching, devices and other metrics to quantify what we do as people, whether it's activity or food consumption or any kind of other event." Data capturing is powered by a wave of new wireless miniaturized devices such as Fitbit and wireless scales. Users gain access to a dashboard that collects data from disparate wirelessly-tethered devices and other sources; the dashboard crunches the data, assigns risk scores and facilitates collaboration with Retrofit's wellness team. Retrofit markets directly to consumers describing them as busy professionals with a high tech, high touch service that uses regular private consultations with wellness experts via Skype. According to the company, businesses have been signing up accounts for employees on the basis that an overweight employee can cost a company more than $1,500. Retrofit completed a $8m Series A in November 2012 led by Draper Fisher Jurvetson, which brings total venture funding to $10.7m since 2011. Brad Feld (Foundry Group) has been a champion for the company with a video product endorsement on his personal site. Neither Foundry Group nor Brad Feld appear to be investors in Retrofit.
by Simons Chase - LBS.CO